Truth in Advertising

Some unidentified financial institution decided to mass-mail 2000 of its richest customers, inviting them to buy extra services. One of its computer programmers wrote a program to search through the databases and select its customers automatically. He tested the program with an imaginary customer called Rich Bastard.

Unfortunately, an error resulted in all 2000 letters being addressed “Dear Rich Bastard.” The luckless programmer was subsequently fired.